Robert Lerose / Copywriter

Robert Lerose is a freelance copywriter based on Long Island, New York.

Robert writes copy and consults on creative and marketing topics for both business-to-business and consumer mailers. He specializes in direct response advertising: sales letters, lead generating packages, new subscriber acquisition packages, renewal and invoice series, ads, brochures, self-mailers and e-mail promotions.

As a freelancer for 14 years, he is best-known for his work with publishers and other information service providers. His clients include Forbes, Institutional Investor, Weiss Publishing, Agora, Phillips Publishing, The Cabot Heritage Corporation, KCI, Harper's Magazine, the National Wildlife Federation, Lessiter Publications and many others.

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Among his accomplishments:

  • The launch package for Sarnoff's Silver Strategies that pulled 400% of the break-even point.
  • A package for Trading with Morry, a commodities investment newsletter, that stayed the control for two years.
  • A package for The Journal of Investing that beat the old control 3-to-1 in its first mailing and which remained the control for over four years. Written up in Inside Direct Mail.
  • A self-mailer for Aspen Publishers that pulled the highest response of the year.
  • An advance renewal for Utilities Forecaster that doubled response.
  • Two consecutive controls for Forbes Newsletters, including a 28-page letter.
  • Magalog and email copy for Weiss Publishing that launched their Asia Stock Alert to great success.
  • 5 consecutive control packages for Institutional Investor.
  • Several controls for the investment newsletter division of Agora/Early To Rise.

In addition to direct response, Robert writes copy and sales material for Fortune 500 companies such as General Electric, JPMorgan Chase and New York Life.

He was a contributing writer to Capital Times, the online publication of GE Capital. For three years, he wrote and edited PROOF, the 12-page monthly newsletter of the Direct Marketing Club of New York.

Robert's articles on copywriting, creative strategies and marketing appear frequently in Hotline, DMNews, The Newsletter on Newsletters, Target Marketing, Direct Marketing and Business Marketing.

A frequent speaker before diverse audiences, he was voted Best Guest Speaker at Mercy College six years in a row.

Robert was named "America's Greatest Thinker" after winning the 12th Annual Great American Think-Off philosophy competition in 2004.

Robert can be reached by mail: 628 Meadowbrook Road, Uniondale, New York 11553. By telephone: (516) 486-0472. By FAX: (516) 486-0386. By e-mail: robertler@optonline.net.